New Balance Club strips - LIVERPOOL, CELTIC, BILBAO, PORTO & LILLE


ECD_ Matt Bennett, Chief Creative Officer at ZAK



New Balance launched a global campaign titled ‘Live It’, revealing the new home kits for 2019/20. The campaign has been created in partnership with ZAK, New Balance Football’s global creative agency.

ZAK created an integrated campaign that rolls out across numerous key territories, featuring in flagship New Balance stores , and partner retail accounts globally and live across social, digital, outdoor and print channels. The ‘Live It’ campaign takes an emotive look at the unique way both players and the huge community of fans around the world live the NB way.

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